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医改评论 | 新版医保目录变局:处方药零售化将成趋势


熊猫电竞2017NIANXINBANYIBAOMULU(YIXIAJIANCHENG“XINMULU”)YIJINGCHUTAI,BEINARUXINMULUQIENENGHUODELIANGHAOFAZHANDECHANPINZHISHIBINGSHANYIJIAO,DABUFENCHANPINYIRANYAOKAOCHUANTONGDEYIYUANZHAOTOUBIAOYUYAODIANZHONGDUANXIAOSHOU。SUIZHEYIYUANXIAOSHOUQUDAO“LIANGPIAOZHI”ZAIQUANGUOFANWEINEISHISHI,QIYELIRUNKONGJIANJINYIBUYASUO,WEINENGJINRUXINYIBAOMULUDECHUFANGYAOZAILINGSHOUFAZHANCHENGWEIQUSHI。

GENJU《YAOPINGUANLIFA》、《YAOPINJINGYINGZHILIANGGUANLIGUIFAN》HE《CHUFANGYAOYUFEICHUFANGYAOLIUTONGGUANLIGUIDING》DEXIANGGUANGUIDING,CHUFANGYAOLINGSHOUJIAOOTCYOUZHEGENGYANGEDEGUANLIGUIFAN。YINCI,JINGUANZHEIYIQUSHIYUNHANJIYU,DANRENGCUNZAI“LINGSHOUCHUFANGYAORENYUANZHUANYEHUA”HE“CHUFANGQUANWENTI”DEZHUANYEXINGNANTI,CHUFANGYAOSHENGCHANQIYEXUXIETONGLINGSHOUQIYEYIQIJIEJUE。TONGGUOSHENRUGOUTONGYUXIEZUO,WEIJINRUXINMULUDECHUFANGYAOLINGSHOUHUAFAZHANJIANGYINGLAIJUDADEZENGZHANGKONGJIAN。

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1、专业技术赢得信赖

ZHUANYEJIGOUDIAOYANXIANSHI,HUANZHEHUANBINGHOUSHOUXIANXUANZEDAOYIYUANZHILIAO,ZHEISHIWEISHENMENI?YINWEIYIYUANYOUZHUANJIA、YOUYISHENG,ZHUANJIAYOUZHUANYEDEJINENGYUZHENLIAOJINGYAN,KEYIZHUANYEDIQUEDINGBINGQINGBINGJICHUZHUANYEDEZHILIAOFANGAN,RANGHUANZHECHANSHENGXINLAI。

熊猫电竞DUIYUZHUANYEXIAOSHOUYAOPINDELINGSHOUZHONGDUANLAISHUO,XUDUOHUANZHEBINGQINGWENDINGXUYAOZHANGQIFUYAOQIEBUXUYAOJINGCHANGQUYIYUANZHENZHIDEGOUYAOHUIZHUANYIGUOLAI,CONGERFENDEYILIAODEYIBEIGENG。DANZAIZHEIZHONGQINGKUANGXIAXIANGYAOWENDINGDILIUZHUHUANZHE,TONGYANGXUYAOZHUANYEDEJISHULAIYINGDEXINLAI。

GENJU2015NIANBAN《YAOPINJINGYINGZHILIANGGUANLIGUIFAN》DIYIBAIQISHITIAOGUIDING:XIAOSHOUYAOPINYINGDANGFUHE“CHUFANGJINGZHIYEYAOSHISHENHEHOUFANGKEDIAOPEI;DUICHUFANGSUOLIEYAOPINBUDESHANZIGENGGAIHUOZHEDAIYONG,DUIYOUPEIWUJINJIHUOZHECHAOJILIANGDECHUFANG,YINGDANGJUJUEDIAOPEI,DANJINGCHUFANGYISHIGENGZHENGHUOZHEZHONGXINQIANZIQUERENDE,KEYIDIAOPEI;DIAOPEICHUFANGHOUJINGGUOHEDUIFANGKEXIAOSHOU;CHUFANGSHENHE、DIAOPEI、HEDUIRENYUANYINGDANGZAICHUFANGSHANGQIANZIHUOZHEGAIZHANG,BINGANZHAOYOUGUANGUIDINGBAOCUNCHUFANGHUOZHEQIFUYINJIAN”DENGBIAOZHUN。DIYIBAIQISHIERTIAODUI“YAOPINCHAILINGXIAOSHOU”SHOUGUOZHUANMENPEIXUNDENGFANGMIANDEJUTINEIRONGTICHULEMINGQUEDEYAOQIU。

TONGYANG,XINBAN《YAOPINGUANLIFA》DISHIJIUTIAOGUIDING:YAOPINJINGYINGQIYEXIAOSHOUYAOPINBIXUZHUNQUEWUWU,BINGZHENGQUESHUOMINGYONGFA、YONGLIANGHEZHUYISHIXIANG;DIAOPEICHUFANGBIXUJINGGUOHEDUI,DUICHUFANGSUOLIEYAOPINBUDESHANZIGENGGAIHUOZHEDAIYONG。DUIYOUPEIWUJINJIHUOZHECHAOJILIANGDECHUFANG,YINGDANGJUJUEDIAOPEI;BIYAOSHI,JINGCHUFANGYISHIGENGZHENGHUOZHEZHONGXINQIANZI,FANGKEDIAOPEI。

ZHEIXIEFAGUIYOUYIGEGONGTONGDIAN,JIDUIXIAOSHOUCHUFANGYAOGUOCHENGTICHULEJICHUZHUANYEYAOQIU,ZHEIXIEBIAOZHUNHEYAOQIUDOUXUYAOZHUANYEHUADEPEIXUNHEZHIXING。LINGSHOUZHONGDUANDUIZHUANYERENCAIDEZHUANYEXING,YAOSHISHIJIANG、CHUCHUJIANG,YINWEIZHIYOUZHUANYECAINENGYINGDEXINLAI。

2、联合“慢病管理”共同发展

ZAILINGSHOUZHONGDUANZHUANYEHUAFAZHANFANGMIAN,BIZHEJIANYILINGSHOUQIYEYAOZHUYIDUI“MANBINGHUANZHE”JINXINGTONGJIHEJIANDANGFUWU。ZHEIXIEMANBINGQUNTI,ZAIBINGQINGBUSHITEBIEYANZHONGQIEBUWEIJISHENGMINGDEQINGKUANGXIA,YIBANBUHUIXUANZEQUYIYUANZHILIAO,ERSHIDINGQIZAIYIYUANJIANCHAHOUZIXINGDAOLINGSHOUZHONGDUANGOUYAO,ZHEIQIAQIAJILELINGSHOUQIYETIXIANZHUANYEHUADEJIHUI。

熊猫电竞CHUFANGYAOWEIJINRUXINMULUDEQIYEYOUQISHICHANPINJIAODUODEQIYE,KEYILIANHELINGSHOUQIYEKAIZHANMANBINGGUANLITIXIGONGZUO,WEIZHANGQIYONGYAOHUANZHEJIANLIZHUANXIANGDANGAN,JISHUANGFANGGONGTONGZIYUAN,SHELIZHUANYEDEMANBINGGUANLIXIANGMUZU,PEIBEIZHUANYEDEYIXUERENYUANHEYAOXUERENYUAN,ZHANGQIGENZONGGUANCEHEZHIDAOHUANZHEYONGYAO,JICUJINHUANZHEZHENGQUEZHILIAO,YOUQUEBAOLECHUFANGYAODEWENDINGXIAOSHOU。

MANBINGGUANLIFANGSHI,JIKEYISHICHUFANGYAOQIYEHELINGSHOUQIYEFENKAIJIANSHE,YEKEYISHUANGFANGLIANHEKAIZHAN。GEZIDULIKAIZHANDEHAOCHUSHIXIAOLVJIAOGAO;LIANHEKAIZHANDEHAOCHUZAIYUJISHUANGFANGGONGTONGYOUSHIZIYUAN,GENGZHUANYE、GENGQUANMIANDIKAIZHANFUWUGUANLIGONGZUO。

熊猫电竞ZHEIZHONGMANBINGGUANLITONGGUOZHUANYEDEFUWU,RANGHUANZHECHANSHENGXINLAI、XINGCHENGYILAI,SHOUXIANXUANZEZAIFUWUZHONGTUIJIANDEGELEICHANPIN,YOULIYUCUJINWENDINGXIAOSHOU。

3、处方权提升销售规模

LINGSHOUQIYEJISHURENYUANZHUANYEHUAMANZULECHUFANGYAOXIAOSHOUYANJINDEYAOQIU,DANZHIYOUJIEJUECHUFANGQUANWENTICAINENGZHENZHENGCUJINCHUFANGYAOXIAOSHOU,CUJINXIAOSHOUGUIMOCHIXUTISHENG。

GENJU《YAOPINGUANLIFA》DUICHUFANGYAOHEFEICHUFANGYAOGUANLIDEXIANGGUANGUIDING,CHUFANGYAOBIXUPINGZHIYEYISHIHUOZHIYEZHULIYISHICHUFANGXIAOSHOU、GOUMAIHESHIYONG。NEIMEWENTILAILE,ZHIQIANDECHUFANGYAOXIAOSHOUKAODESHIYIYUANDELIUFANG,DANZAIYIYUANDIANZICHUFANGDESHIJIQINGKUANGXIA,LIUFANGYIBIANDEWEIHUQIWEI,JINKAOZHUANYEJISHUHEZHIDAOXIYINZHANGQIYONGYAOHUANZHEDEGOUMAIHENNANCUJINCHUFANGYAODEXINGSHENG。ZENMEBAN?BIZHETICHUJIDIANJIANYI——

设立坐堂医生:

JUYOUTIAOJIANDELINGSHOUQIYEKEYIXIANGYOUGUANZHUGUANBUMENSHENQINGYILIAOZIZHI,ZAIZIJIDEQIJIANDIANHUOZHONGDIANDIANSHELIZUOTANGZHUANJIAHUOYISHENG,DINGQIZUOZHEN,BUJUBEISHELIZUOTANGYISHENGTIAOJIANDEYEKEYIYIKAOZONGDIANZIYUANKAIZHANXUNHUIZUOZHEN。RUCI,KEDUIHUANZHEDECHANGJIANBINGHEBUWEIJISHENGMINGDEBINGQINGJINXINGZHENZHI,BINGGENJUBINGQINGDESHIJIQINGKUANGJINXINGZHUANZHENHUOZHIJIEKAIJUCHUFANG,CUJINCHUFANGYAODEXIAOSHOU。ZUOTANGYISHENGDESHELI,JIFANGBIANLEHUANZHEDEZHENLIAO,YOUNENGZHENGQUEYINDAOHUANZHEZHILIAO,JIEJUELEYAODIANCHUFANGQUANWENTI,CUJINLECHUFANGYAODEXIAOSHOU。

网络医院诊治终端:

熊猫电竞DUIYUWANQUANMEIYOUTIAOJIANSHELIZUOTANGYIDELINGSHOUQIYE,KESHENQINGYUDANGDIZHIMINGYIYUANHUOSHEQUWEISHENGFUWUJIGOULIANHECHENGLIWANGLUOYIYUAN,JIEJUECHUFANGQUANWENTI。

YIWANGLUOWEIPINGTAI,ZAIYILIAOJIGOUSHELIHULIANWANGZHENZHIZHONGXIN,ZAIMEIYIGELINGSHOUZHONGDUANSHELIWANGLUOYIYUANZHENLIAOZHONGDUANZHUANQU,PEIBEIXUETANGYI、XUEYAJIHEKEYICELIANGMAIBODEDIANZISHEBEI,XIANGGUANSHUJUTONGBUCHUANSHUZHI“HULIANWANGZHENZHIZHONGXIN”,YOUZHIBANYISHENGGENJUHUANZHEDESHIJIBINGQINGZUOCHUZHENDUAN,BINGTONGGUOHULIANWANGKAICHUDIANZICHUFANG,ZHIJIEZAIWANGLUOYIYUANZHENLIAOZHONGDUANDAYINCHUFANG,ZAIYOULINGSHOUZHONGDUANDEZHIYEYAOSHIHUOYAOSHIDENGZHUANYEJISHURENYUANPINGCHUFANGXIANGHUANZHEXIAOSHOUCHUFANGYAO。

4、零售一样需要学术推广

ZAIYIYUANZHONGDUAN,CHUFANGYAOQIYEZONGHUIBUYIYULIDIKAIZHANGELEIXIANGGUANDEXUESHUTUIGUANG,KEXUEYANJINDIXUANJIANGYAOPINZHISHI,RANGYISHENGZHANGWOYAOPINDEGUANJIANXINXI,TIGONGSUOTUIGUANGYAOPINYUTONGLEICHANPINDEQUBIE,RANGYISHENGZAIZHENZHISHIYOUHUAZHILIAOHEYONGYAOFANGAN,RANGBINGRENBUHUAYUANWANGQIAN、BUDANWUBINGQING。

CIQIAN,CHULEXINPINTUIJIANWAI,HENSHAOYOUCHUFANGYAOQIYEDUILINGSHOUZHONGDUANDEXIANGGUANZHUANYEJISHURENYUANKAIZHANXUESHUTUIGUANGHEPEIXUN,HENSHAOYOUQIYEHUIJIANGCHUFANGYAODEJINYIBUKEYANCHENGGUOJISHIJIESHAOJILINGSHOUZHONGDUAN,YIZHIYULINGSHOUZHONGDUANRENYUAN、SHENZHIHUANZHEDUIMOUYICHUFANGYAOCHANPINDERENSHIGUDINGHUA、KEBANHUA。

SUIZHECHUFANGYAOLINGSHOUHUAFAZHANDETUIJIN,CHUFANGYAOQIYEBUFANGDUIQUYULINGSHOUQIYEJINXINGGENGZHUANYEDEXUESHUTUIGUANG,ZUZHIXIANGGUANCHUFANGYAOCHANPINDEKEYANHEZHUANJIATUANDUI,WEILINGSHOUQIYEDEYAOSHIHUOZHUANYEJISHURENYUANJIANGJIECHANPINDEGEXIANGZHUYAOGONGNENGJIYOUSHI,ZENGJINYULINGSHOUQIYEHUOZHONGDUANDESHENRUHEZUO,BANGZHUZHIYEYAOSHIHEZHUANYEJISHURENYUANGENGHAODIXIANGHUANZHEJIESHAOHETUIJIAN,ZHIDAOHUANZHEYONGYAO。TONGGUOGENGZHUANYEDEZHIDAOHEFUWU,CHUFANGYAOZAILINGSHOUZHONGDUANDEZHUANYEXIAOSHOUBIJIANGQUDEJINZHAN,BINGHUODEWENDINGZENGZHANG。

结语   

SUIZHEXINMULUDEZHUBUZHIXING,GENGDUOCHUFANGYAOLINGSHOUHUAFAZHANJIANGCHENGWEIXINDEXIAOSHOUQUSHI。SUIYOUXUDUONANTIDAIJIE,DANZHIYAOTIGAOZHUANYEXING、JIEJUECHUFANGQUANDENANDIAN,YUNYONGSHIHEDEFANGSHIZENGJINCHUFANGYAOSHENGCHANQIYEYULINGSHOUQIYEDEGOUTONGYUJIAOLIU,CONGLIRUNKONGJIANHEXIAOSHOUZHICHISHANGXIANGHUBANGZHUJIEJUEWENTI,CHUFANGYAORENGJIANGYINGLAIFEICHANGDADEXIAOSHOUKONGJIANHEYINGLIGUIMO。

ZHUANZAI:YIYAOJIE


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